AI Coaching · Beta program
Real coaching.Whenever you need it.
Pick up the phone and have a genuine coaching conversation — one that listens, challenges you, and ends with a commitment you'll actually keep. Built from 23 years of George Watson's coaching and every model he's developed along the way.
- A live phone conversation
- First session within the hour
- Choose from four coaches
Listen in · 4 min 24 sec
This is what a real session sounds like
David is a bookkeeper starting his own bookkeeping business. He chose Jerry as his coach. In this excerpt, Jerry challenges him directly — and follows him all the way to a commitment he can realistically keep.
Listen for
- Jerry catches David turning “personalize the email” into a research project — the same safe preparation they named in an earlier session.
- Instead of agreeing to an ambitious number, David is asked whether ten a night is a promise he can actually keep. He chooses five.
- The commitment gets specific: which nights, what each email contains, the exact deadline and how he'll confirm it.
- It ends with David's own realisation — not advice handed to him.
Shared with David's permission.
“You're turning personalization into a research project, and that could become the same safe preparation we identified last time. One truthful detail is enough.”
“The numbers don't lie. A certain amount of outreaches will provide a certain amount of meetings, and a certain amount of meetings will provide a certain amount of clients… I can't let rejection stand in my way.”
Not you asking a chatbot to coach you
You could open a chatbot and type “coach me.” You'd get a list of tips. This is something else entirely: a real coaching scenario, run the way George runs his own sessions — very specific, and genuinely extraordinary.
23 years of coaching, built in
George has curated and programmed AI Coach with what he has learned across 23 years of coaching business owners — the questions, the distinctions and the moments to push.
Every model, not a general guess
The models and frameworks George has accumulated along the way are part of how your coach thinks. No general-purpose chatbot has access to any of it.
A real conversation, by phone
You call. Your coach answers, listens, challenges what you're assuming and follows the issue that actually matters — then works with you to a commitment.
A coach who remembers you
Your coach remembers your last session, your commitments and your patterns, so every conversation picks up where the last one left off.
One conversation. One commitment. Real follow-through.
You don't need another course or more information. You need a place to think clearly — and someone who makes sure it turns into action.
Call your coach
Speak naturally, just as you would in a telephone coaching session. Choose from four coaches — each with their own voice and presence.
Get to the issue beneath the issue
Every session follows an intentional coaching arc: what's happening, what you may not be seeing, and what's keeping you where you are.
Leave with a real commitment
Something specific, with a due date — then a recap, a reminder and a coach who asks how it went.
Follow-up that doesn't let it slide
A recap of the conversation and your commitment, synced straight into your own calendar alongside the rest of your week.
Coaching between calls
Email or text your coach between sessions. Book, reschedule or cancel through whichever is easiest for you.
Your business, your life — or both
Choose the track that fits what you're working on. You can switch whenever your needs change — because you're not only a business owner, you're a whole person.
Business Coaching
- Business direction and priorities
- Sales, pricing, and growth
- Leadership and delegation
- Employees and difficult conversations
- Time and operational pressures
- Moving from working in the business to working on it
Includes the One Page Business Plan — connecting every conversation to a living plan for your company.
Personal Coaching
- What you truly want
- Relationships and communication
- Confidence and self-belief
- Patterns and recurring obstacles
- Life transitions and boundaries
- The commitments you keep postponing
Includes the Impossible Future process — a future unconstrained by what you currently believe is possible.
The beta program
Come in early. Pay half.
AI Coaching officially launches on January 1, 2027. Until then, everything — including the 3-day tryout — is 50% off.
Being in beta means you may run into the occasional hiccup. If you do, tell us — we'll work with you personally to iron out the kinks. Your feedback directly shapes the program everyone else gets at launch.
- 3-Day Experience: CAD $14.99 CAD $29.97
- Every membership: 50% off your first 3 months
- Real support: a hiccup gets fixed with you, not left for you
Beta pricing applies to anything purchased before January 1, 2027. All prices in Canadian dollars, plus applicable taxes.
Start here
The 3-Day Coaching Experience
Not a demo. A real, private coaching session — book it for as soon as an hour after you sign up, at any time of day. Bring a real issue you want to work on.
- One private 15-minute coaching call
- Business or Personal Coaching — your choice
- Your pick of four coaches
- A personal recap after your session
- A specific commitment, followed up
- Three days of email coaching
- Sessions synced to your calendar
- Three days in the Resources Portal
Resources can be viewed and searched during your three days but not downloaded.
One-time
CAD $14.99CAD $29.97
Decide to stay? What you paid is credited in full toward your first month of membership.
Three days. One real issue. One meaningful conversation.
Start my 3 daysChoose your membership
Beta members pay 50% less for their first 3 months. Canadian dollars, billed monthly. Sessions and credits refresh each month. Cancel any time.
Clarity
Get clear on what matters and stop carrying it alone.
CAD $98.50/month
for your first 3 months, then CAD $197/month
- Two 30-minute coaching calls each month
- Two 15-minute credits — extend a call or use one on its own
- Email coaching between sessions
- Up to three texts a day
- Session recaps, commitments and reminders
Momentum
Weekly coaching that keeps you moving whether you feel like it or not.
CAD $198.50/month
for your first 3 months, then CAD $397/month
- Four 30-minute coaching calls each month
- Four 15-minute credits — call in between sessions or extend a call
- Unlimited email coaching
- Up to six texts a day
- Up to three phone numbers on your line
Accelerator
Maximum pressure, maximum access — for the year you refuse to waste.
CAD $348.50/month
for your first 3 months, then CAD $697/month
- Four 60-minute coaching calls each month
- Eight 15-minute credits — call in between sessions or extend a call
- Priority on-demand access
- Unlimited email coaching, answered in about 30 seconds
- Up to ten texts a day
- Monthly strategic review of your plan and your results
The Monthly Strategic Review — CAD $197.00
Your coach takes everything you've actually said and done — every session, every commitment kept or dropped, your One Page Business Plan — and writes you a full strategic analysis, ending with the one move that matters most next month.
Clarity and Momentum members can add a review from their portal after their first 4 weeks of coaching. Business track only.
Bring one real issue. Leave with a commitment — and a coach who follows it up.
Beta pricing ends at launch on January 1, 2027.