Reinvent Your Leadership.
Reclaim Your Life.

Real transformation starts deep
—with who you are BEING.

I’m George Watson — and I’ve been where you are. Burnt out from carrying the weight of the business on your shoulders. Relationships stretched thin. Lying awake at night wondering, “Is this really it? Is this what I signed up for?”

I know the grind. I know what it feels like to give everything — your time, your energy, your passion — and still feel like you’re losing yourself in the process. That’s why I started Reinvention Unlimited.

Because transformation doesn’t come from working longer hours, grinding harder, or chasing the next big strategy. Real transformation happens when you shift who you are being — when you reclaim your energy, your focus, and your sense of purpose.

This isn’t about tweaking the edges of your life or business. It’s about rewriting the story entirely — one where you lead with clarity, build meaningful relationships, and create a life you don’t need a vacation from.

At Reinvention Unlimited, we guide leaders to build success and wholehearted lives. To lead with impact — without giving up what matters.

FAMILY

BALANCE

RESULTS

My unique approach…

ONTOLOGICAL COACHING

Ontological coaching goes beyond surface-level problem solving or setting better goals — it focuses on who you are being, not just what you are doing.

Most coaching methodologies concentrate on improving skills, strategies, and actions, but ontological coaching dives deeper into the way you see and interpret the world — your beliefs, language, emotions, and body. When those underlying “ways of being” shift, your actions and results naturally transform at a much deeper level.

Unlike traditional performance-based coaching, which often focuses on fixing behavior, ontological coaching works at the root: your perceptions, identity, and mindset. It empowers you to see blind spots, break free from old narratives, and create entirely new possibilities — both personally and professionally. If you’ve tried “working harder” and still feel stuck, this approach offers a path to real, lasting change.


THE 4 DRIVERS OF LEADERSHIP

At the heart of every thriving business, team, or personal transformation are four core capacities — Commitment, Adaptability, Influence, and Performance — what I call the 4 Drivers of Leadership. These drivers are the foundation of how you lead yourself and others, and together, they determine the results you create.

Unlike generic leadership frameworks that focus only on tactics and strategies, the 4 Drivers go deeper. They uncover the being behind the doing — the beliefs, habits, and internal operating system that fuel or limit your effectiveness. When even one driver is weak, growth stalls. But when all four are strengthened, you unlock exponential potential: clearer decisions, stronger relationships, and sustainable results.

This model helps leaders see blind spots, break through plateaus, and transform how they show up in every area of life. It’s not just about growing your business — it’s about becoming the kind of leader who naturally inspires action, builds trust, and drives lasting change.

Commitment

Align your actions with what truly matters. No compromise.

Adaptability

Shift fast and remain grounded—no more stuck strategies.

Influence

Lead with trust, not pressure.

Performance

Get results—without burnout.

SUSTAINABLE SUCCESS

Sustainable success isn’t about pushing harder — it’s about leading differently. Most leaders burn out because they focus only on strategies, systems, and endless to-do lists. But the real leverage comes when you transform the way you think, decide, and act.

In my work, we don’t settle for short-term wins or surface-level fixes. We go deeper — into the habits, assumptions, and blind spots that quietly drive your results. We examine how you show up, how you communicate, and how your commitments shape what’s possible.

This isn’t theory. It’s a practical, grounded shift that creates long-lasting change — where success isn’t something you chase but something you embody. When you learn to operate from clarity, alignment, and authentic leadership, your energy increases, your influence expands, and your results become sustainable by design.

Over 20+ years, I’ve coached CEOs, teams, and high-integrity professionals.

I coach from real experience —someone who’s rebuilt from the ground up, values relationships, and believes success shouldn’t cost your soul.

I ride electric unicycles through mountain trails, I’ve been married 35+ years, have 3 adult children, and I coach from a place of curiosity, care, and deep alignment.


When I’m not coaching CEOs and business owners, you’ll find me:

  • Riding EUC’s (Electric Unicycles) on black diamond mountain bike trails
  • Cooking gourmet meals with my sweetheart
  • Writing music (300+ songs and counting!)
  • Losing 150 lbs and Running marathons
  • Spending time with my expanding family
  • Laughing hard and living life to the full!