LEAD BETTER
•
GROW FASTER
•
LIVE ALIGNED
You’ve worked hard to build a good life—now you want more. More clarity. More momentum. More success without burning out or compromising what matters most.
BOOK YOUR INTRO CALLReal Coach. Real Life.
Who You Are Matters More
Than What You Do
I’m George Watson —business coach, reinvention expert, and someone who’s lived through big change. I’ve lost 150 pounds, rebuilt my life from the ground up, and spent over two decades helping leaders scale their businesses without sacrificing their soul, family, or fun.
I coach high-integrity business owners, CEOs, and driven professionals who know there’s more for them —but aren’t sure what’s in the way.
Using my 4 Drivers of Leadership framework (Commitment, Adaptability, Influence, and Performance), I help clients create clear, values-aligned action so they can lead boldly and live fully.
I ride electric unicycles through mountain trails, I’ve been married for 35+ years, and I believe reinvention is always possible. Especially when you’re ready to stop going it alone.
Practical • Gounded • Transformational
Services That Move The Needle…
Helping smart people take bold, aligned action –without burnout or fluff.
Personal Coaching
For High-Integrity Individuals
Ready to Reinvent
Life is too short to keep living on autopilot. This is for people at a crossroads—ready to align life, work, and relationships with who they really are. If you’re building something meaningful and want a coach who sees the whole picture, let’s talk.
Focus Areas:
- Clarity, confidence, and direction
- Unhooking from old stories or roles
- Designing a life that reflects your true self
- Support through transitions, grief, or reinvention
3-Month Coaching Engagements
start at $500/month
Business Coaching
For CEOs, Founders
& High-Stakes Leaders
If you’re scaling your business but don’t want to lose your mind (or your family) in the process, this is for you. We’ll build your leadership muscle, grow your team’s accountability, and create real systems so the company doesn’t always need you in the room.
Includes:
- Strategic planning & execution frameworks
- Culture repair & leadership alignment
- Accountability practices that actually stick
- Access to powerful Assessments
Annual Coaching Engagements
Start at $24,000
Not Sure Which One Fits?
Let’s talk it out. Book a quick 10-minute call and I’ll point you in the right direction —whether it’s with me or not.
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
―George Bernard Shaw
Ready To Start Your Reinvention?
Let’s talk about what’s next —and what’s possible.
Our Unique Methodology…
The 4 Drivers of Leadership
COMMITMENT
(Keeping Your Word & Owning Results)
You do what you say — and take full ownership for what happens next. This is where real leadership begins: with promises that matter and follow-through that builds trust.
ADAPTABILITY
(Growth, Learning & Reinvention)
You embrace change as a skill, not a threat. Leaders who adapt quickly are the ones who create new futures instead of being stuck in old patterns.
INFLUENCE
(Relationships, Enrollment & Market Intelligence)
You create alignment with others and move ideas forward. Influence isn’t about control — it’s about connection, communication, and credibility.
PERFORMANCE
(Systems, Execution & Results)
You build structures that make success repeatable. Performance is about doing the right things, in the right order, with accountability baked in.
Every breakthrough in leadership comes from strengthening one (or all) of these four drivers. This is the framework behind how we coach real transformation.
Results that speak for themselves…
…of clients increased revenue & reduced personal hours
…reinventions guided
…years coaching CEO’s and entrepreneurs
…client satisfaction rating (last 3 years)
Testimonials aren’t about ego. They’re proof that transformation actually happened.
Shira Hick
The Window Geek
George is an amazing coach. Listening and giving great input for each issue and roadblock that came up. What I appreciated were the tools he passed to me to conquer my hurdles and move forward. Definitely recommend him for anyone looking to advance to the next step in business and life!
Robert Kennedy III
Kennetik Kommunications
The first thing that you get from George is a sincerity that you dont often find. George has helped me personally reach deep down inside and extract fears, barriers and obstacles that I did not realize existed. Now that they have been brought to the light, they are sparks for success. He is exciting to talk to and is more than just a business consultant, advisor, coach. He's a friend.
Cyndy Lavoie
Capturing Courage International Ministries
George is an extraordinary coach and people developer. With commitment to the whole person, he unswervingly creates spaces by which every single person he comes into contact grows and develops, gaining extraordinary clarity for life and business.
Sonya Randle
Sonya Randle Counselling Services
George brings an amazing energy to his work. He works with his clients to get to core issues that are keeping the client from being their very best and he continues to prod that client to become their best. Although he is energetic and focused he demonstrates tremendous compassion and tenderness for those he works with and works for. His personal integrity is never compromised.
Kevin McCrum
Proud Former CEO of BEST Service Pros
George is not afraid to ask the tough questions in his relentless pursuit of the truth.....not only to achieve a better understanding of your business but you as a person and the effect you are having on achieving your goals. His gifted talent in providing authentic coaching will allow you to discover then maximize you and your company’s natural areas of brilliance.
Chris Nelmes
Lear Construction Management Ltd.
Working with George was an inspiring process. I frequently refer back to the tools I learned even now to move my business forward.
Brittany Masih
Your Go-To Administrative Professional
George's wisdom and training have totally changed my personal and business life. I worked with George one-on-one and as a member of a women's business coaching group and the training I received created an amazing foundation that I draw on daily. I often talk to friends and employees about what I learned and continue to learn from George. His insights often create break throughs in my daily living continuing to lead to more successful, prosperous personal relationships and business interactions. Life is an incredible gift and with George's guidance and support I have been blessed to live this gift to extraordinary levels. George loves people and has opened my eyes to the unending potential for love and success which exists in my life and the lives of the people I interact with daily. Thank you George for your LIFE-CHANGING and GROUND-BREAKING WORK. I am forever changed by your work, your friendship and your passion for coaching.
Neil Thornton
The Thornton Group of Companies
There are some recommendations that I feel privileged to write. This one is at the top of my list. I have known George Watson now for a number of years. I consider George a mentor, my own coach, colleague and more importantly, a close friend. I would describe George as one of the most intelligent people I know. This gentleman is a thinker, and will constantly challenge language and behaviours to raise the bar. George is no fan of status quo. He truly gives more than he even thinks to receive. I admire the stands George takes for his client's to impact their language and goals. If you are thinking of working with George, do not hesitate for moment. JUMP IN with both feet, no fear and no excuses. He will coach the heck out of you and it will be worth every minute!